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	<title>Cameras Rock &#187; Camera News</title>
	<atom:link href="http://www.camerasrock.com/category/camera-news/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.camerasrock.com</link>
	<description>Your best camera news and resource</description>
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		<title>Pentax K-7 takes the spotlight</title>
		<link>http://www.camerasrock.com/pentax-k-7-takes-the-spotlight/</link>
		<comments>http://www.camerasrock.com/pentax-k-7-takes-the-spotlight/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 14:22:17 +0000</pubDate>
		<dc:creator>photoblogger</dc:creator>
				<category><![CDATA[Camera News]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Digital SLR]]></category>
		<category><![CDATA[digtal SLR]]></category>
		<category><![CDATA[Pentax]]></category>
		<category><![CDATA[pentax k-7]]></category>

		<guid isPermaLink="false">http://www.camerasrock.com/pentax-k-7-takes-the-spotlight/</guid>
		<description><![CDATA[
Pentax has long been known to produce the best line of film cameras since the 1950s, but it’s evolution to digital SLRs will make consumers take a second look at the new Pentax K-7.

Pentax has incorporated the goodies in the oldie with both an optical and a 3.0-inch LCD display for users to view their [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone" src="http://digital-photography-school.com/wp-content/uploads/2009/05/pentax-k7.jpg" alt="" width="360" height="340" /></p>
<p style="text-align: left;">Pentax has long been known to produce the best line of film cameras since the 1950s, but it’s evolution to digital SLRs will make consumers take a second look at the new Pentax K-7.</p>
<p style="text-align: center;"><span id="more-249"></span></p>
<p style="text-align: center;">Pentax has incorporated the goodies in the oldie with both an optical and a 3.0-inch LCD display for users to view their subjects. It has even evolved to a “sexier” version of its bulkier forerunner K20D, with a more slender body weighing approximately 760 grams. And if sexier is not enough, the new K-7 is even more clever with a 77-segment metering system from the 16-segment metering of the older model. For continuous shots, it can take go up to 5.21 frames per second with its 1/8000 shutter speed. This baby won’t even die on you after over 700 shots cause of its custom Li-Ion battery.</p>
<p style="text-align: center;">K-7 has indeed proved that Pentax has taken its evolution to a double pace to the right direction. Release date has been said to be July 2009 at the best price being aroudn US$1300.</p>
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		<title>Samsung ST45 Ultra Slim Digital Camera</title>
		<link>http://www.camerasrock.com/samsung-st45-ultra-slim-digital-camera/</link>
		<comments>http://www.camerasrock.com/samsung-st45-ultra-slim-digital-camera/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 05:51:33 +0000</pubDate>
		<dc:creator>photoblogger</dc:creator>
				<category><![CDATA[Camera News]]></category>
		<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Digital Point and Shoot Cameras]]></category>
		<category><![CDATA[12.2]]></category>
		<category><![CDATA[12.2 MP]]></category>
		<category><![CDATA[compact camera]]></category>
		<category><![CDATA[compact digital camera]]></category>
		<category><![CDATA[digital camera]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[samsung digital camera]]></category>
		<category><![CDATA[Samsung ST45]]></category>
		<category><![CDATA[slim digital camera]]></category>

		<guid isPermaLink="false">http://www.camerasrock.com/?p=242</guid>
		<description><![CDATA[Samsung recently released another slim digital camera, the Samsung ST45.
The new Samsung ST45 is super slim measuring only 0.63 inches at its thickest part. Although it is quite petite in size, this camera does not skimp on high tech features.

At 12.2 Megapixels, you can take excellent quality photos while utilizing its image stabilization function. You [...]]]></description>
			<content:encoded><![CDATA[<p>Samsung recently released another slim digital camera, the Samsung ST45.</p>
<p>The new Samsung ST45 is super slim measuring only 0.63 inches at its thickest part. Although it is quite petite in size, this camera does not skimp on high tech features.</p>
<p style="text-align: center;"><img class="size-medium wp-image-244 aligncenter" title="samsung-st45_2" src="http://www.camerasrock.com/wp-content/uploads/2009/09/samsung-st45_2-300x200.jpg" alt="samsung-st45_2" width="300" height="200" /></p>
<p><span id="more-242"></span>At 12.2 Megapixels, you can take excellent quality photos while utilizing its image stabilization function. You can also zoom up with its 3x optical zoom function and has pretty good sensitivity which can go up to ISO 3200. This camera is also pretty generous when it comes to the display with a 2.7 inch QVGA LCD.</p>
<p style="text-align: center;"><img class="size-medium wp-image-243 aligncenter" title="samsung-st45_1" src="http://www.camerasrock.com/wp-content/uploads/2009/09/samsung-st45_1-300x200.jpg" alt="samsung-st45_1" width="300" height="200" /></p>
<p>While being extremely portable, the Samsung ST45 also comes with built-in album organizing capability which manages pictures by date, theme, color and content.</p>
<p>The new model by Samsung is scheduled to be released in the UK by October, while the US release date has yet to be announced.</p>
]]></content:encoded>
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		<item>
		<title>Leaked Nikon 2009-2010 Product Roadmap</title>
		<link>http://www.camerasrock.com/leaked-nikon-2009-2010-product-roadmap/</link>
		<comments>http://www.camerasrock.com/leaked-nikon-2009-2010-product-roadmap/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 02:33:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Camera News]]></category>
		<category><![CDATA[Nikon]]></category>

		<guid isPermaLink="false">http://www.camerasrock.com/?p=231</guid>
		<description><![CDATA[Nikon fanboys will probably be excited with their 2009-2010 product roadmap that circulated around the internet. Two of the rumored dSLRs that will be out this 2009 has HD video recording capability. In 2010, you&#8217;ll be surprised with the 61-point AF digital SLR cameras that they&#8217;re rumored to be coming up with. 
2009
Nikon D3000
12.3MP
7 AF [...]]]></description>
			<content:encoded><![CDATA[<p>Nikon fanboys will probably be excited with their 2009-2010 product roadmap that circulated around the internet. Two of the rumored dSLRs that will be out this 2009 has HD video recording capability. In 2010, you&#8217;ll be surprised with the 61-point AF digital SLR cameras that they&#8217;re rumored to be coming up with. <span id="more-231"></span></p>
<p><strong>2009</strong></p>
<p><strong>Nikon D3000</strong><br />
12.3MP<br />
7 AF points<br />
ISO 200-3200 extendable to 6400<br />
3.5fps<br />
Video unknown</p>
<p><strong>Nikon D300s</strong><br />
12.3MP<br />
7fps<br />
HD video (1080p .mov h.264, 24fps)<br />
CF and SD cards slots<br />
920,000 pixel LCD screen</p>
<p><strong>D700x</strong><br />
24.5MP<br />
5fps<br />
HD video (1080p .mov h.264, 24fps)</p>
<p><strong>New lenses:</strong><br />
AF-S Nikkor 24 to 135 mm f/3.5-5.6G ED VR<br />
AF-S Nikkor 70-200mm f/2.8G ED VR II<br />
AF-S Nikkor 35 mm f/1.4G<br />
AF-S Nikkor 85 mm f/1.4G</p>
<p><strong>2010</strong></p>
<p><strong>Nikon D4</strong><br />
15.7MP (more sensitive and with less noise)<br />
Up to 16fps with “double exposure”<br />
ISO 200-12800 (plus extended range)<br />
61-point AF<br />
1080p video at 30fps<br />
CLS control (although no flash is mentioned)</p>
<p><strong>Nikon D400</strong><br />
13.8MP (more sensitive and with less noise)<br />
8fps<br />
Up to 12fps with “double exposure”<br />
ISO 200-6400 (plus extended range)<br />
61-point AF<br />
1080p video at 24fps</p>
<p><strong>Nikon D4x</strong><br />
30.2MP<br />
ISO 100 &#8211; 6400<br />
6fps<br />
1080p video at 30fps</p>
<p><strong>Lenses:</strong><br />
AF-S Nikkor 14 to 28 mm f/3.5-4.5G ED<br />
AF-S Nikkor 120 to 450 mm f/4.5-5.6G ED VR<br />
AF-S Nikkor 300 mm f/4G VR<br />
Nikkor AF-S VR 400 mm f/5.6G<br />
AF-S Nikkor 70 to 240 mm f/3.5-4.5G VR<br />
AF-S Nikkor 105 mm f/2G DC<br />
AF-S Nikkor 24 to 85 mm f/4G VR<br />
AF-S DX Nikkor 60 to 95 mm f/2G VR<br />
AF-S DX Nikkor 17-60 mm f/2.8G VR</p>
]]></content:encoded>
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		<title>Sony Cybershot DSC-T500 10.1MP Digital Camera with 5x Optical Zoom with Super Steady Shot Image Stabilization</title>
		<link>http://www.camerasrock.com/sony-cybershot-dsc-t500-10-1mp-digital-camera-with-5x-optical-zoom-with-super-steady-shot-image-stabilization/</link>
		<comments>http://www.camerasrock.com/sony-cybershot-dsc-t500-10-1mp-digital-camera-with-5x-optical-zoom-with-super-steady-shot-image-stabilization/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 15:55:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Camera News]]></category>
		<category><![CDATA[10.1MP]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[Cybershot]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[DSCT500]]></category>
		<category><![CDATA[Optical]]></category>
		<category><![CDATA[Sony]]></category>
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		<category><![CDATA[Zoom]]></category>

		<guid isPermaLink="false">http://www.camerasrock.com/sony-cybershot-dsc-t500-10-1mp-digital-camera-with-5x-optical-zoom-with-super-steady-shot-image-stabilization/</guid>
		<description><![CDATA[
       The Sony Cyber-shot DSC-T500 digital camera features 10.1-megapixel resolution, 5x zoom, Optical SteadyShot image stabilization, and Face Detection technology, as well as the ability to record 720p high-definition video and even take a picture while recording. After shooting, you can play your videos back on the large 3.5-inch [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Sony-Cybershot-DSC-T500-Digital-Stabilization/dp/B001DTA7IW/ref=sr_1_8/175-9387749-0343410?ie=UTF8&#038;s=electronics&#038;qid=1247418587&#038;sr=8-8?ie=UTF8&#038;tag=accup-20"><img style="float:left;width: 150px;height:150px;margin-right: 10px;" src="http://ecx.images-amazon.com/images/I/41jWui5zIlL._SL500_AA280_.jpg" alt="Sony Cybershot DSC-T500 10.1MP Digital Camera with 5x Optical Zoom with Super Steady Shot Image Stabilization" /></a></p>
<p>       The Sony Cyber-shot DSC-T500 digital camera features 10.1-megapixel resolution, 5x zoom, Optical SteadyShot image stabilization, and Face Detection technology, as well as the ability to record 720p high-definition video and even take a picture while recording. After shooting, you can play your videos back on the large 3.5-inch LCD touch-screen display, on your PC, or your compatible HDTV. HD videos are recorded in the MPEG4 format, which offers superb image quality in a smaller file  <a href="http://www.amazon.com/Sony-Cybershot-DSC-T500-Digital-Stabilization/dp/B001DTA7IW/ref=sr_1_8/175-9387749-0343410?ie=UTF8&#038;s=electronics&#038;qid=1247418587&#038;sr=8-8?ie=UTF8&#038;tag=accup-20" title="More at Amazon">(more&#8230;)</a></p>
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		</item>
		<item>
		<title>Canon Powershot SX10IS 10MP Digital Camera with 20x Wide Angle Optical Image Stabilized Zoom</title>
		<link>http://www.camerasrock.com/canon-powershot-sx10is-10mp-digital-camera-with-20x-wide-angle-optical-image-stabilized-zoom/</link>
		<comments>http://www.camerasrock.com/canon-powershot-sx10is-10mp-digital-camera-with-20x-wide-angle-optical-image-stabilized-zoom/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 18:55:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Camera News]]></category>
		<category><![CDATA[10MP]]></category>
		<category><![CDATA[Angle]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Optical]]></category>
		<category><![CDATA[POWERSHOT]]></category>
		<category><![CDATA[SX10IS]]></category>
		<category><![CDATA[Wide]]></category>
		<category><![CDATA[with]]></category>

		<guid isPermaLink="false">http://www.camerasrock.com/canon-powershot-sx10is-10mp-digital-camera-with-20x-wide-angle-optical-image-stabilized-zoom/</guid>
		<description><![CDATA[
      Manufacturer Description Whether the action is fast or slow, close up or far away, youll always get the shot you want with the PowerShot SX10 IS. This camera puts you on the cutting edge of advanced technology, with an incredibly powerful 20x optical zoom, 10-megapixel resolution, and new DIGIC [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Canon-Powershot-SX10IS-Digital-Stabilized/dp/B001G5ZTZO/ref=sr_1_7/175-9387749-0343410?ie=UTF8&#038;s=electronics&#038;qid=1247418587&#038;sr=8-7?ie=UTF8&#038;tag=accup-20"><img style="float:left;width: 150px;height:150px;margin-right: 10px;" src="http://ecx.images-amazon.com/images/I/41ZKW9pmZVL._SL500_AA280_.jpg" alt="Canon Powershot SX10IS 10MP Digital Camera with 20x Wide Angle Optical Image Stabilized Zoom" /></a></p>
<p>      Manufacturer Description Whether the action is fast or slow, close up or far away, youll always get the shot you want with the PowerShot SX10 IS. This camera puts you on the cutting edge of advanced technology, with an incredibly powerful 20x optical zoom, 10-megapixel resolution, and new DIGIC 4 Image Processor for high-performance face and motion detection. PowerShot SX10IS Highlights 20x optical zoom in actionStay close to the action with a 20x Optical Zoom, wide-angle lens and O <a href="http://www.amazon.com/Canon-Powershot-SX10IS-Digital-Stabilized/dp/B001G5ZTZO/ref=sr_1_7/175-9387749-0343410?ie=UTF8&#038;s=electronics&#038;qid=1247418587&#038;sr=8-7?ie=UTF8&#038;tag=accup-20" title="More at Amazon">(more&#8230;)</a></p>
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		<item>
		<title>Olympus Stylus 1050SW 10.1MP Digital Camera with 3x Optical Zoom (Black)</title>
		<link>http://www.camerasrock.com/olympus-stylus-1050sw-10-1mp-digital-camera-with-3x-optical-zoom-black/</link>
		<comments>http://www.camerasrock.com/olympus-stylus-1050sw-10-1mp-digital-camera-with-3x-optical-zoom-black/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 15:53:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Camera News]]></category>
		<category><![CDATA[10.1MP]]></category>
		<category><![CDATA[1050SW]]></category>
		<category><![CDATA[black]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[Optical]]></category>
		<category><![CDATA[Stylus]]></category>
		<category><![CDATA[with]]></category>
		<category><![CDATA[Zoom]]></category>

		<guid isPermaLink="false">http://www.camerasrock.com/olympus-stylus-1050sw-10-1mp-digital-camera-with-3x-optical-zoom-black/</guid>
		<description><![CDATA[
       While other digital cameras may use touch screens to access settings, the new Stylus 1050 SW has a shockproof, waterproof and freezeproof body that is sensitive to touch all over. So getting to the most common menu settings in situations where pushing buttons takes time or is difficult [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Olympus-Stylus-1050SW-Digital-Black/dp/B001CCJNY4/ref=sr_1_6/175-9387749-0343410?ie=UTF8&#038;s=electronics&#038;qid=1247418587&#038;sr=8-6?ie=UTF8&#038;tag=accup-20"><img style="float:left;width: 150px;height:150px;margin-right: 10px;" src="http://ecx.images-amazon.com/images/I/41nrqd4e5eL._SL500_AA280_.jpg" alt="Olympus Stylus 1050SW 10.1MP Digital Camera with 3x Optical Zoom (Black)" /></a></p>
<p>       While other digital cameras may use touch screens to access settings, the new Stylus 1050 SW has a shockproof, waterproof and freezeproof body that is sensitive to touch all over. So getting to the most common menu settings in situations where pushing buttons takes time or is difficult is now as fast and easy as a tap on the top, back or sides of the camera.  The rugged 10.1-megapixel Stylus 1050 SW is designed to take the hard knocks that everyday life&#8211;particularly those with kids- <a href="http://www.amazon.com/Olympus-Stylus-1050SW-Digital-Black/dp/B001CCJNY4/ref=sr_1_6/175-9387749-0343410?ie=UTF8&#038;s=electronics&#038;qid=1247418587&#038;sr=8-6?ie=UTF8&#038;tag=accup-20" title="More at Amazon">(more&#8230;)</a></p>
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		</item>
		<item>
		<title>Canon PowerShot A480 10 MP Digital Camera with 3.3x Optical Zoom and 2.5-inch LCD (Navy Blue)</title>
		<link>http://www.camerasrock.com/canon-powershot-a480-10-mp-digital-camera-with-3-3x-optical-zoom-and-2-5-inch-lcd-navy-blue/</link>
		<comments>http://www.camerasrock.com/canon-powershot-a480-10-mp-digital-camera-with-3-3x-optical-zoom-and-2-5-inch-lcd-navy-blue/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 13:52:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Camera News]]></category>
		<category><![CDATA[2.5inch]]></category>
		<category><![CDATA[3.3x]]></category>
		<category><![CDATA[A480]]></category>
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		<category><![CDATA[Zoom]]></category>

		<guid isPermaLink="false">http://www.camerasrock.com/canon-powershot-a480-10-mp-digital-camera-with-3-3x-optical-zoom-and-2-5-inch-lcd-navy-blue/</guid>
		<description><![CDATA[
      From the ManufacturerWith its streamlined silhouette and smoothly curved edges, the Canon PowerShot A480 has the compact sophistication and relaxed simplicity that make it a natural for beginners and everyone else who craves style and convenience. The 10.0-megapixel resolution and 3.3x optical zoom make it easy to capture the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Canon-PowerShot-A480-Navy-Blue/dp/B001SER4CE/ref=sr_1_5/175-9387749-0343410?ie=UTF8&#038;s=electronics&#038;qid=1247418587&#038;sr=8-5?ie=UTF8&#038;tag=accup-20"><img style="float:left;width: 150px;height:150px;margin-right: 10px;" src="http://ecx.images-amazon.com/images/I/41H46vC5TAL._SL500_AA280_.jpg" alt="Canon PowerShot A480 10 MP Digital Camera with 3.3x Optical Zoom and 2.5-inch LCD (Navy Blue)" /></a></p>
<p>      From the ManufacturerWith its streamlined silhouette and smoothly curved edges, the Canon PowerShot A480 has the compact sophistication and relaxed simplicity that make it a natural for beginners and everyone else who craves style and convenience. The 10.0-megapixel resolution and 3.3x optical zoom make it easy to capture the action in dazzling color and brilliant detail. The DIGIC III Image Processor keeps it all looking sharp. While a bright, bold 2.5-inch LCD makes shooting and pla <a href="http://www.amazon.com/Canon-PowerShot-A480-Navy-Blue/dp/B001SER4CE/ref=sr_1_5/175-9387749-0343410?ie=UTF8&#038;s=electronics&#038;qid=1247418587&#038;sr=8-5?ie=UTF8&#038;tag=accup-20" title="More at Amazon">(more&#8230;)</a><br/><br/><a href="http://wprobot.net/">WP Robot Wordpress Plugin</a><br/></p>
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		</item>
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		<title>Phase One and Leaf&#8217;s upper management: to purchase assets of Leaf</title>
		<link>http://www.camerasrock.com/phase-one-and-leaf/</link>
		<comments>http://www.camerasrock.com/phase-one-and-leaf/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 20:16:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Camera News]]></category>
		<category><![CDATA[Leaf]]></category>
		<category><![CDATA[Leaf Imaging]]></category>
		<category><![CDATA[Phase One]]></category>

		<guid isPermaLink="false">http://www.camerasrock.com/?p=18</guid>
		<description><![CDATA[COPENHAGEN and TEL AVIV, June 25, 2009 &#8212; Phase One A/S, in conjunction with senior management employees of Leaf, today announced that they have created a new entity, Leaf Imaging Ltd., to purchase certain assets of the Leaf camera business.
The assets include the “Leaf” brand product names, engineering design and production tools. The new entity [...]]]></description>
			<content:encoded><![CDATA[<p><strong>COPENHAGEN and TEL AVIV, June 25, 2009</strong> &#8212; Phase One A/S, in conjunction with senior management employees of Leaf, today announced that they have created a new entity, Leaf Imaging Ltd., to purchase certain assets of the Leaf camera business.</p>
<p>The assets include the “Leaf” brand product names, engineering design and production tools. The new entity will also enter into an intellectual property license with Eastman Kodak Company that is royalty-bearing to Kodak. Financial terms of the deal were not disclosed. <span id="more-18"></span></p>
<p>In collaboration with Phase One, high end Leaf digital camera equipment will continue to be developed in Israel and marketed under the “Leaf” brand through a global network of specialized and dedicated value added resellers.</p>
<p>Leaf high quality digital camera backs with up to 56 Mega pixels and superior resolution and image quality can interface to all leading medium and large format cameras.</p>
<p>“We are committed to exciting future developments for the Leaf brand of products through innovative engineering, worldwide marketing and customer service, said Henrik O. Håkonsson President and CEO, Phase One. “Leaf customers will benefit from the many synergies with Phase One.”</p>
<p>“Since introducing the world’s first digital camera back in 1992, Leaf has been recognized as a worldwide leader in the professional photography market. Our extensive digital imaging and color management knowledge, combined with Phase One’s software and hardware capabilities creates a unique opportunity for the world’s leading photographers,” said Dov Kalinski, General Manager, Leaf.</p>
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		<title>Nikon Imaging Systems: Will Develop the new Nikon Firmware</title>
		<link>http://www.camerasrock.com/nikon-imaging-systems-will-develop-the-new-nikon-firmware/</link>
		<comments>http://www.camerasrock.com/nikon-imaging-systems-will-develop-the-new-nikon-firmware/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 20:06:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Camera News]]></category>
		<category><![CDATA[Nikon]]></category>

		<guid isPermaLink="false">http://www.camerasrock.com/?p=16</guid>
		<description><![CDATA[June 30, 2009: Nikon Corporation (Michio Kariya, President) announces that Nikon Systems Inc. (Masao Hagimoto, President), a subsidiary of Nikon Corporation, and Fujitsu Broad Solution &#038; Consulting Inc. (Takao Kaneko, President; hereafter, Fujitsu BSC) establish a new joint company, named &#8220;Nikon Imaging Systems Inc.&#8221;. The company will be solely responsible for the firmware development in [...]]]></description>
			<content:encoded><![CDATA[<p><strong>June 30, 2009:</strong> Nikon Corporation (Michio Kariya, President) announces that Nikon Systems Inc. (Masao Hagimoto, President), a subsidiary of Nikon Corporation, and Fujitsu Broad Solution &#038; Consulting Inc. (Takao Kaneko, President; hereafter, Fujitsu BSC) establish a new joint company, named &#8220;Nikon Imaging Systems Inc.&#8221;. The company will be solely responsible for the firmware development in Nikon digital cameras. Nikon Imaging Systems Inc. will initiate operations in August 2009. <span id="more-16"></span></p>
<p>Firmware is the software built into devices that provides fundamental control over hardware. As the performance of digital devices becomes higher, so does the importance of firmware. To date, all firmware installed in Nikon digital cameras has been developed by Nikon Corporation and its subsidiary, Nikon Systems Inc.</p>
<p>The new company is dedicated exclusively to the firmware development for Nikon digital cameras. The objective of the company will be to proceed with the establishment of firmware platforms and to accelerate the speed and quality of firmware development by merging the long experienced mechatronics control and image processing technologies established in Nikon Corporation and Nikon Systems Inc. with the software technology, know-how, and resources provided by Fujitsu BSC.</p>
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